EASTPAK Insider Trail
It’s everyone’s dream. One moment you’re trudging around the capital, just another slave to the man with nothing but a TV dinner and some dross on the box to look forward to, and then suddenly you’ve stumbled on a massive bag of cash to splash on whatever the hell you like!
And that’s certainly the thought process behind the collaboration between casual clobber giants EASTPAK and city adventure planners HiddenCity. Starting on the 1st September, entrants to the EASTPAK Insider Trail have the opportunity to unravel clues and questions to find £5,000 inside an EASTPAK bag – that’ll be tucked away in a secret London location. But let’s face it, even if you fail to pinpoint the sack and wad of cash, contestants get to treat the Big Smoke like one big urban playground – which sounds pretty great, to us, regardless.
Interested participants can register for free from 1st August 2012 via the EASTPAK website at insidertrail.eastpak.com